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Dr. Soniya K

Associate Professor
Department of Management

Qualification: MBA.,M.Phil.,Ph D
Current Status: Associate Professor
Date of Joining: 01/07/2019
Total Experience:
Teaching : 15
Industry : 0


Dr.Soniya has been associated with St. Francis College, Bangalore from July 2019. She took over as Head of BBA Department on August 2019. She has more than 10 years of experience in Teaching and Research. She obtained her Ph.D from Anna University, Chennai in the area of Marketing. She has done her Master's degree from SNS College of Technology, Coimbatore in the area Finance and Marketing.

She has been involved in teaching Marketing, Financial Services, Research Methodology and other marketing oriented subjects at post Graduate level to the students of Management. She has attended and presented papers in the area of Marketing and published around 35 research articles in refereed international and national journals which have been widely acclaimed.

Her Research focuses on global versus local marketing; marketing strategy; innovation and current trends; brand management and so on. She has organized and conducted various workshops, Inter Collegiate Meets, Seminars and Conferences. Besides She is peer reviewer of American Texila University and also conducted various training programs for Blue Collars at Riya Chemy. She has also guided more than 50 M.Phil, UG and Post Graduates research projects.


Publication (Books)
Sl.No. Article Title Book title Book editor Article pages No of Chapters Year ISBN No. Publisher Details
1 NA Organizational Behaviour Dr. Soniya K, August 2024 Charulatha Publication
2 Book Publication PRINCIPLES OF AI MARKETING & TECHNIQUES 2025 978-81-986244-6-8 Surya Publications
3 Blockchain Adoption in Business: Operational Efficiency, Trust, And Sectoral Variations in Commerce "Blockchain in Business: Transformative Trends in Commerce" Dr. Shabana S Assistant Professor Department of Commerce PA Nehru College of Arts & Science Coimbatore 1 to 8 1 Jun-25 (ISBN: 978-81-986573-5-0) SJ PUBLICATION
4 The Impact of AI and Automation on Modern Marketing Strategies New Developments and Complications in Business Management and Innovation Dr.S.Selvanathan Dr.R.Sivajothi A.N.Bhuvaneswari 20 to 22 1 Jun-25 978-93-343-0212-7 Jai Shivaasni Publications
Publication: Journal Details
Name of the Faculty Title Name of Journal Date of Publication Volume No/Issue No/Page No/DOI
Dr. Soniya K TRANSPERSONAL BRAIN RESEARCH IN TRAINING: DEVELOPING AWARENESS AND ITS IMPACT IN LEARNING CONDITIONS IPE Journal of Management (UGC Care) 01/01/2024 ISSN 2249-9040 Volume 14, No 30, July-December 2024
Dr. Soniya K A Study On Work-Family Conflict Among Female Nurses IJCRT 2024 Volume 12, Issue 8 August 2024 | ISSN: 2320-2882
Dr. Soniya K A STUDY ON INTEGRATION OF AI INRECRUITMENT AND SELECTION PROCESS OF MANPOWER WITH SPECIAL R REFERENCE TO ZERAME,CHENNAI. IJMER 2025 ISSN:2277-7881; IMPACT FACTOR :9.014(2025); IC VALUE:5.16; ISI VALUE:2.286
Dr. Soniya K ARTIFICIAL INTELLIGENCE: REVOLUTIONIZING INDUSTRIES, ETHICS, AND SOCIETY IN THE NEXT DECADE IJMER 2025 ISSN:2277-7881; IMPACT FACTOR :9.014(2025); IC VALUE:5.16; ISI VALUE:2.286
Dr. Soniya K Editor SHODHCOLD: INNOVATIVE PATHWAY ON MULTIDISCIPLINARY APPROACH TO SUSTAINABLE DEVELOPMENT 2025 ISBN: 978-81-984393-9-0
Dr. Soniya K Virtual Reality and its Impact on Customer Involvement Journal of Xidian University 2020 ISSN No:1001-2400, VOLUME 14, ISSUE 4, 2020, Scopus
Dr. Soniya K Covid – 19:Mitigration Strategies for Pandemic in India The International Journal of Scientific Development and Research April 2020 ISSN: 2455-2631, Volume 5, Issue 4, April 2020
Dr. Soniya K Women Empowerment – A contribution to Economic and Human Development International Journal of Multi-Disciplinary Educational Research Apr-21 ISSN: 2277-7881; Impact Factor:6.514, Volume:10, Issue:1(4)
Dr. Soniya K A Study on Work-Family Conflict Among Female Nurses International Journal of Creative Research Thoughts (IJCRT) August 2024 ISSN No: 2320-2882, Volume 10, Issue 8, Pages b849-b862
Conference, Seminar and Symposiums
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution
1 International Conference Paper Presenatation & Participation Revolutionizing the Future:Integrating Artificial Intelligence with Innovative, Commerce & Management Practices Impact of AI in higher Education February 21st & 22nd 2025 KPR College of Arts Science & Research
FDP/Workshops/Trainings
Sl.No. Title of Event Type of Event Level Organized by Place Date From Date To
1 Research Methodology in Commerce and Management Workshop National Shri Muktanand College Gangapur Maharashtra, India 03rd March, 2025 03rd March, 2025
2 Bridging Academics, Innovation, and Intellectual Property Rights (IPR) for Researchers FDP National St.Francis College Bengaluru 21st October 2024 26th October 2024
3 Financial Education a life skill under NEP 2020 Webinar National Jinvani Management College Bihar 10th December 2024
4 Applications of Artificial Intelligence Webinar National Smt.Bangaramma Sajjan Arts,Commerce & Science College for Women Vijayapur 16th August, 2024.
5 "Mastering the craft : A workshop on writing & Publishing High-Quality Research Papers" Webinar National Bharati Vidyapeeth's Institute of Management Studies and Research, Mumbai 5th October 2024
6 A journey towards successful entrepreneurship Webinar National Mar Gregorios College of Arts & Science Alappuzha 1st March 2025 1st March 2025
7 Next Gen Learning:Strategies for engaging Generation Z & Alpha Leaners FDP International St. Alphonsa College of Arts & Science Kanniyakumari 7th March 2025 -
8 THE FUTURE OF TEACHING AND LEARNING THROUGH AI-INFUSED DIGITAL EDUCATION FDP International Primax Foundation Bengaluru 19th May 2025 25th May 2025
9 Harnessing Artificial Intelligence to Transform Teaching and Learning Virtual FDP National Kumaraguru School of Business Coimbatore, Tamil Nadu 6th Jan 2025 10th Jan 2025
10 Data Analytics & Visualization Virtual FDP International Nehru Institute of Engineering and Technology Coimbatore, Tamil Nadu 23rd Dec 2024 30th Dec 2024
11 Integrating NEP 2020 into Higher Education: Strategies for Faculty Development and Curriculum Innovation Virtual FDP National Hindusthan College of Arts & Science (Autonomous) Coimbatore, Tamil Nadu 02nd Sep 2024 06th Sep 2024
12 Enhancing Academic and Administrative Excellence Through Quality Initiatives Virtual FDP National Park College Tirupur, Tamil Nadu 22nd July 2024 29th July 2024
13 Quantitative Research Using SPSS and AMOS Virtual Workshop National SRM Institute of Science & Technology Chennai, Tamil Nadu 04th June 2024 17th June 2024
14 Simplifying Business Operations with Generative AI Webinar Webinar National Coimbatore Society of India Coimbatore, Tamil Nadu 10th July 2024 -
Awards / Acheivements / Others
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Patent Received Grant for the topic “Green Human Resource Management Practices Framework for Healthcare Organizations under Stressful Covid-19”. (Patent No: 2020101189) Australian Government 15th July 2020
2 Order de VidyaMandhir Have received “Order de VidyaMandhir” award for delivering lecture on the topic Digital Entrepreneurship in two days International Conference on Entrepreneurship Innovation and Smart Economy organized by the PG & Research Department of Commerce Sri Vidya Mandir Arts and Science College 12th March 2021
3 EDUCATOR OF THE YEAR: EXCELLENCE I N TEACHING AWARD In recognition of outstanding dedication, passion, and commitment to excellence in education. DMI.ST.JOHN THE BAPTIST UNIVERSITY Malawi, central Africa Multi Spectrum Rural Skill Development and Educational Trust Kanyakumari-629204, Taml Nadu, India Oct-24
4 Editor Editor in International Conference - SHODHCOLD: INNOVATIVE PATHWAY ON MULTIDISCIPLINARYAPPROACH TO SUSTAINABLE DEVELOPMENT Multi Specrum Publications January, 2025
5 Editor Editor in International Conference- SHODHSPITIVALLEY: MULTIDISCIPLINARY RESEARCH IN TECHNOLOGICAL INNOVATION FOR SUSTAINABLE DEVELOPMENT Multi Specrum Publications February, 2025
6 Editor Editor in International Conference- on Leveraging Technology and Analytics for Sustainable Business Growth: Innovations in Management, AI, and CSR St.Francis College January, 2025
7 Reviewer Reviewer in International Conference on EMERGING TRENDS IN MULTIDISCIPLINARY RESEARCH AND TECHNOLOGY University of Edenberg, Vikekanda College & Multi Spectrum Rural Skill Development & Social Education Aug-25

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