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Dr. Annie John

Assistant Professor
Department of Economics

Qualification: MA ,BEd ,MBA,(PhD) SET
Current Status: Assistant Professor, Department of Economics
Date of Joined: 5/7/2019
Total Experience: 26 years
Teaching : 26 years
Industry : Nil

Research interest in the area of consumer behaviour.


Publication: (Papers)
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No/DOI
1 Antecedents of Online Impulsive Buying Behaviour: A Meta-Analysis -International Journal of Scientific & Technology Research Novemeber 2019 Volume 8, Issue 11, ISSN 2277-8616
2 Personalisation and its Importance on Online Platform International Journal of Advance and Innovative Research April-June 2019 Volume 6, Issue 2 ( XIX ) (Pp-98 – 104) ISSN-2394-7780
3 Antecedents of Offline Impulsive Buying Behaviour International Journal of Recent Technology And Engineering November 2019 (IJRTE) ISSN: 2277-3878, Volume-8 Issue-4
4 Impulsive Buying Behaviour and Generation Y Shodh Sanchar Bulletin July-September 2020 Vol. 10, Issue 39, ISSN - 2229-3620, Page Nos. 204-210
5 Impulsive Buying Behaviour and Generation Z Shodh Sanchar Bulletin July-September 2020 Vol. 7, Issue 27, ISSN - 2348-2397 Page Nos. 214-220
Conference, Seminar and Symposiums
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution
1 National conference Presenter National conference organized by Department of Commerce Product Presentation, Visual Design and Purchase Intent in the Online Context March 2018 Periyar University, Salem
2 International conference Presenter International conference organized by department of commerce Personalisation and its Importance on Online Platform” Presented a research paper March 2019 Kristu Jayanthi College
3 National conference Presenter National conference organized by department of CSE ,IT,MCA and MBA Antecedents of Online Impulsive Buying Behaviour –A Meta-Analysis March 2019 M Kumarasamy College of Engineering, Karur
4 National conference Presenter National conference organized bydepartment of Management Studies Antecedents of Offline Impulsive Buying Behaviour- A Meta Analytic Review April 2019 PSNA college of College of Engineering and Technology, Dindigul
FDP/Workshops/Trainings
Sl.No. Title of Event Type of Event Level Organized by Place Date From Date To
1 Workshop Application of Econometrics in Business Research Christ University Bangalore
2 Workshop Research methodology Mother Teresa University Kodaikanal

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