Accredited ‘B++’ Grade by NAAC | Permanently Affiliated to Dr. Manmohan Singh Bengaluru City University

Dr. SONIYA K

Associate Professor- HOD of MBA & PG Academic Coordinator

Qualification: MBA, M.Phil, Ph.D

Date of Joining: 2019-07-01

Teaching Experience: 16 Years

Industry Experience: 0 Years

Academic Position

S.No Name of Faculty Department Name of Academic Body Name of Institution Position Level Start Date
1 Soniya K DEPT. OF MBA HoD St Francis College Associate Professor Others 01-07-2019

ACADEMIC QUALIFICATION

S.No Name of Faculty Department Subject Academic Degree University From
1 Soniya K DEPT. OF MBA Marketing Ph.D Anna University 04-07-2011
2 Soniya K DEPT. OF MBA Management M.Phil Bharathiar University 16-06-2010
3 Soniya K DEPT. OF MBA Finance & Marketing MBA Anna University 02-08-2006
4 Soniya K DEPT. OF MBA General UG Avinashilingam Deemed University 01-04-2003

Awards, Achievements

S.No Name of Faculty Department Name of Award/Achievement Level Awarded by Date
1 Soniya K DEPT. OF MBA Best Faculty Award International Multi Spectrum Rural Skill Development and Educational Trust 16-08-2025
2 Soniya K DEPT. OF MBA EDUCATOR OF THE YEAR: EXCELLENCE I N TEACHING AWARD International DMI.ST.JOHN THE BAPTIST UNIVERSITY Malawi, central Africa & Multi Spectrum Rural Skill Developme 02-10-2024
3 Soniya K DEPT. OF MBA Order de VidyaMandhir National Sri Vidya Mandir Arts and Science College 12-03-2021

Contribution through Clubs

S.No Name of Faculty Department Name of Club If Others, specify (name of club) Role Start Date End Date
1 Soniya K DEPT. OF MBA Incubation & startup Cell Coordinator 29-07-2025 29-07-2025
2 Soniya K DEPT. OF MBA Incubation & startup Cell Convenor 05-04-2025
3 Soniya K DEPT. OF MBA Incubation & startup Cell Convenor 28-03-2025
4 Soniya K DEPT. OF MBA Incubation & startup Cell Convenor 16-01-2025
5 Soniya K DEPT. OF MBA Incubation & startup Cell Convenor 06-11-2024
6 Soniya K DEPT. OF MBA Incubation & startup Cell Convenor 28-10-2024 29-10-2024
7 Soniya K DEPT. OF MBA Incubation & startup Cell Convenor 12-08-2024 14-08-2024

Contribution through Committees

S.No Name of Faculty Department Name of Committee If Others, specify (name of committee) Role Start Date End Date
1 Soniya K DEPT. OF MBA Attendance Committee (UG & PG) Member 02-01-2025 15-05-2025

Events Organized

S.No Name of Faculty Department Name of Event Organized by Level Date Duration Role played Place
1 Soniya K DEPT. OF MBA Experiential Learning MBA Others 07-10-2025 One week or more Convener Bengaluru
2 Soniya K DEPT. OF MBA Inter Class Competition Department of MBA Intra-Collegiate 28-03-2025 Afternoon Convener
3 Soniya K DEPT. OF MBA Guest Lecture Department of MBA Others 12-03-2025 Afternoon Coordinator St Francis College Bengaluru
4 Soniya K DEPT. OF MBA Experiential Learning MBA Others 07-09-2024 One week or more Convener Bengaluru
5 Soniya K DEPT. OF MBA Mind Fizz Tycoon Club, Department of BBA National 29-07-2021 One day Convener Bengaluru
6 Soniya K DEPT. OF MBA Save Water Awareness Drive Agripreneur Club, Department of BBA,St.Francis College International 05-06-2021 One day Coordinator
7 Soniya K DEPT. OF MBA One Week International Workshop Research & Development Cell International 03-05-2021 One week or more Convener Bengaluru
8 Soniya K DEPT. OF MBA A Thirsty Drive Event Agripreneur Club, Department of BBA, St.Francis College National 10-04-2021 One day Coordinator Bengaluru
9 Soniya K DEPT. OF MBA Quest for Excellence Tycoon Club, Department of BBA Intra-Collegiate 19-12-2020 One day Convener Bengaluru
10 Soniya K DEPT. OF MBA Lakshaya Tycoon Club, Department of BBA Inter-Collegiate 30-10-2020 One day Convener Bengaluru
11 Soniya K DEPT. OF MBA Dare 2 compete Tycoon Club, Department of BBA Intra-Collegiate 10-10-2020 One day Convener Bengaluru
12 Soniya K DEPT. OF MBA Students Forum - Newspaper Analysis Department of BBA Others 01-10-2020 Afternoon Coordinator Bengaluru
13 Soniya K DEPT. OF MBA Plant Sapling Drive Agripreneur Club, Department of BBA National 26-09-2020 Afternoon Coordinator Bengaluru
14 Soniya K DEPT. OF MBA Brain Teaser Tycoon Club, Department of BBA Intra-Collegiate 05-09-2020 Forenoon Convener Bengaluru
15 Soniya K DEPT. OF MBA Ice Breaking Department of BBA Others 03-09-2020 Afternoon Coordinator Bengaluru
16 Soniya K DEPT. OF MBA soft skill training programme Department of BBA, St.Francis College Intra-Collegiate 21-03-2020 One day Convener Bengaluru
17 Soniya K DEPT. OF MBA Reserach Workshop Research Cell National 15-02-2020 One day Convener Bengaluru
18 Soniya K DEPT. OF MBA Talent Hunt St.Francis College Intra-Collegiate 24-07-2019 One day Coordinator Bengaluru

Extension

S.No Name of Faculty Department Name of Extension Activity Collaborating Agency Name of Collaborating Agency Target Group Date Duration Name of award or recognition name of awarding govt or govt recognised bodies No of Students involved
1 Soniya K DEPT. OF MBA Conference Chairperson Others University of Edenberg, Lusaka, Zambia, Africa. Faculty, Research Scholar & Students 15-08-2026 One day
2 Soniya K DEPT. OF MBA Reviewer Industry University of Edenberg, Lusaka, Zambia & VIVEKANANDA COLLEGE Faculty 16-08-2025 One Month or more
3 Soniya K DEPT. OF MBA Editor Industry Multi Spectrum Academicians 15-05-2025 One week or more
4 Soniya K DEPT. OF MBA Editor Industry Multi Spectrum Academicians 15-03-2025 One week or more
5 Soniya K DEPT. OF MBA Resource Person Others ST ALPHONSA COLLEGE OF ARTS AND SCIENCE Faculty 07-03-2025 Forenoon
6 Soniya K DEPT. OF MBA Editor Others Multi Spectrum Publications Faculty 25-02-2025 One week or more
7 Soniya K DEPT. OF MBA Editor Industry Multi Spectrum Publications Academicians 15-01-2025 One week or more
8 Soniya K DEPT. OF MBA Judge Others St Francis PU College PU Students 21-09-2024 One day

Faculty Development Program

S.No Name of Faculty Department Title of the program Select Programme Level Organized by Place Start Date End Date
1 Soniya K DEPT. OF MBA IPR Online Course/Lecture Series National St Francis College Bengaluru 21-10-2025 26-10-2025
2 Soniya K DEPT. OF MBA Next-Gen Intelligence: AI Applications in Industry, Academia, and Beyond Short Term Program International St. Joseph’s Institute of Technology Chennai 08-09-2025 13-09-2025
3 Soniya K DEPT. OF MBA AI ASSISTED DEVELOPMENT OF FAST & SECURE IoT (Internet of Things) FOR AGRICULTURE AND TEXTILE IN Short Term Program International SSM COLLEGE OF ENGINEERING TAMILNADU 18-08-2025 23-08-2025
4 Soniya K DEPT. OF MBA Online Course/Lecture Series International Siva Shivani Institute of Management Telegana 23-06-2025 27-06-2025
5 Soniya K DEPT. OF MBA Short Term Program International PRIMAX FOUNDATION Bengaluru 19-05-2025 25-05-2025
6 Soniya K DEPT. OF MBA Harnessing Artificial Intelligence to Transform Teaching and Learning Online Course/Lecture Series National Kumaraguru School of Business Coimbatore 06-01-2025 10-01-2025
7 Soniya K DEPT. OF MBA Online Course/Lecture Series International Nehru Institute of Engineering and Technology Coimbatore 23-12-2024 30-12-2024
8 Soniya K DEPT. OF MBA Online Course/Lecture Series International St Francis College Bengaluru 02-12-2024 07-12-2024
9 Soniya K DEPT. OF MBA Entrepreneurship & Startup Ecosystem Short Term Program National ATAL Academy - ISBR College Electronic City, Bengaluru 11-11-2024 16-11-2024
10 Soniya K DEPT. OF MBA Online Course/Lecture Series National ISBR Business School Bengaluru 11-11-2024 16-11-2024
11 Soniya K DEPT. OF MBA Integrating NEP 2020 into Higher Education: Strategies for Faculty Development and Curriculum Innova Online Course/Lecture Series National Hindustan College of Arts & Science Coimbatore 02-09-2024 06-09-2024
12 Soniya K DEPT. OF MBA Enhancing Academic and Administrative Excellence Through Quality Initiatives Online Course/Lecture Series National Park's College Coimbatore 22-07-2024 29-07-2024
13 Soniya K DEPT. OF MBA EMERGING TRENDS IN STATISTICS AND DATA SCIENCE Other Orientation International Cochin University of Science & Technology, Cochin M.D. University, Rohtak University of Kerala, 07-09-2021 10-09-2021
14 Soniya K DEPT. OF MBA Implementation of NEP - 2020 in teachers education Other Orientation National Dravidian University Bengaluru 05-09-2021
15 Soniya K DEPT. OF MBA Opportunities & Challenges in the Implementation of National Education Policy 2020 in HEIs Online Course/Lecture Series National Malleswaram Ladies' Association First Grade College for Women Bangalore 24-08-2021
16 Soniya K DEPT. OF MBA Online Course/Lecture Series International INTERNSHALA 24-08-2021
17 Soniya K DEPT. OF MBA Mentoring Pedagogy and Teaching for Higher Education Other Orientation National PRINCE SHRI VENKATESHWARA ARTS AND SCIENCE COLLEGE Bengaluru 21-08-2021
18 Soniya K DEPT. OF MBA Research Paradigms Program organised for non teaching staff International St Francis College Bengaluru 03-05-2021 08-05-2021
19 Soniya K DEPT. OF MBA Powering up Personality and Positivity-3P’s Program organised for non teaching staff National SIVANANDA SARMA MEMORIAL R V COLLEGE Bengaluru 30-05-2020
20 Soniya K DEPT. OF MBA An innovative learning model in digital age:Flipped Classroom Online Course/Lecture Series National St.Francis College Bengaluru 30-05-2020
21 Soniya K DEPT. OF MBA Open Educational Resources Program organised for non teaching staff International Kongu Arts & Science College Perundurai, Erode 22-05-2020

Participation (Seminar, Conference, Workshop)

S.No Name of Faculty Department Type of Event Title of Event Level Organized by Start Date Duration Place
1 Soniya K DEPT. OF MBA Webinar Building Trust in AI: Navigating Standards, Frameworks & Regulations for Responsible AI Governan National Computer Society of India 13-11-2025 One day Coimbatore
2 Soniya K DEPT. OF MBA Others MDP on Research Methods National Patrician College of Arts & Science 28-07-2025 Three Days Chennai
3 Soniya K DEPT. OF MBA Webinar The Art of Writing and Publishing Scopus Indexed Research Paper International SRM Institute of Science and Technology, Ramapuram Campus 28-06-2025 One day Chennai
4 Soniya K DEPT. OF MBA Workshop Quantitative Research Using SPSS and AMOS National SRM University 04-06-2025 One week or more Chennai
5 Soniya K DEPT. OF MBA Workshop Research Methodology in Commerce and Management National Shri Muktanand College Gangapur 03-03-2025 One day Maharashtra
6 Soniya K DEPT. OF MBA Workshop Research Methodology in Commerce and Management National Shri Muktanand College 03-03-2025 One day Maharashtra
7 Soniya K DEPT. OF MBA Webinar A journey towards successful entrepreneurship National Mar Gregorios College of Arts & Science 01-03-2025 One day Alappuzha
8 Soniya K DEPT. OF MBA Webinar Financial Education A Life Skill Under NEP 2020 National Jinvani Management College 10-12-2024 One day Bihar
9 Soniya K DEPT. OF MBA Webinar Wealth Creation through financial Planning National Magadh University 09-12-2024 One day
10 Soniya K DEPT. OF MBA Workshop "Mastering the craft : A workshop on writing & Publishing High-Quality Research Papers" International Bharati Vidyapeeth's Institute of Management Studies and Research, Navi Mumbai 05-10-2024 One day Mumbai
11 Soniya K DEPT. OF MBA Webinar Applications of Artificial Intelligence National Smt.Bangaramma Sajjan Arts,Commerce & Science College for Women 16-08-2024 One day Vijayapur
12 Soniya K DEPT. OF MBA Webinar “Development of Simulation Game, “Project PAL” using the SECI Model and Collaborative Learning International Shri Vaishnav Vidyapeeth Vishwavidyalaya 26-07-2024 Forenoon Indore
13 Soniya K DEPT. OF MBA Workshop Intellectual Property (IP) Rights National Dr. SUDHANVA SINGH NETAM GOVERNMENT COLLEGE MALANJKHAND DIST.BALAGHAT(M.P) 23-07-2024 One day Madhya Pradesh
14 Soniya K DEPT. OF MBA Workshop "Emerging Paradigm in Healthcare Marketing" University BHARATHIAR UNIVERSITY 22-06-2019 One day Coimbatore

PhD Details

S.No Name of Faculty Department Title of Thesis Date of Qualifying PhD Category University / Institution Name of Supervisor Date of Registration Current Status Date of Guideship
1 Soniya K DEPT. OF MBA A study on influence of celebrity endorsement on consumer purchase intention towards personal care 21-06-2017 Part Time Anna University/Kongu School of Business Dr P Karthikeyan 15-07-2011 Awarded

Presentations

S.No Name of Faculty Department Title of Paper Title of Conference Organized by Level Start Date Duration Place
1 Soniya K DEPT. OF MBA "l Chatbots ni CRM: Customer Experience and Engagement Improvement AICTE Sponsored National Conference on Machine Learning KGISL Institute of Technology, Coimbatore. National 22-08-2025 Two Days Tamilnadu
2 Soniya K DEPT. OF MBA The Role of Business Intelligence in the Scaling of Entrepreneurial Startups in India: Insights from Empowering Global Citizens: Integrating Business, Science, and Society for a Resilient a n d Inclusi KRUPANIDHI DEGREE COLLEGE International 11-08-2025 One day Bangalore
3 Soniya K DEPT. OF MBA GIG AND PLATFORM ECONOMY: PERSPECTIVES ON GENDER INEQUALITIES AND SOCIAL SECURITY IN INDIA NDUSTRY 5.0: ADVANCING HUMAN-CENTRIC INNOVATION AND SUSTAINABLE TRANSFORMATION SANKARA COLLEGE OF SCIENCE & COMMERCE International 26-03-2025 One day Coimbatore
4 Soniya K DEPT. OF MBA Revolutionising the future:Integrating Artificial Intelligence with Innovative Commerce and Manageme Revolutionising the future:Integrating Artificial Intelligence with Innovative Commerce and Manageme KPR College of Arts Science and Research International 22-02-2025 One day Coimbatore
5 Soniya K DEPT. OF MBA Ai Powered Influencer Marketing : Battling Fake Engagement Rural renaissance:women, Livelihood & Growth Happy Valley Business School National 20-02-2025 One day Coimbatore
6 Soniya K DEPT. OF MBA A STUDY ON INTEGRATION OF AI INRECRUITMENT AND SELECTION PROCESS OF MANPOWER WITH SPECIAL R REFERENC Leveraging Technology and Analytics for Sustainable Business Growth Innovation in management, AI &am St Francis College International 24-01-2025 Two Days Bengaluru

Publications

S.No Name of Faculty Department Publication Type Name of Journal/ Proceedings/ Book / Book Chapter Level Title Volume No Page No Year Date First Author Second Author Other Authors DOI/URL
1 Soniya K DEPT. OF MBA Journal International Journal of Management, Economics and Commerce International IMPACT OF HYBRID WORK MODELS ON IT SECTOR EMPLOYEE PRODUCTIVITY AND SATISFACTION: A STATISTICAL ANALYSIS Volume No 2, Issue 2 E-ISSN: 2584-2609 2025 08-12-2027 Dr Soniya K
2 Soniya K DEPT. OF MBA Other Publications Book Chapter International Driving Organizational Excellence: Integrating Strategy, People, Innovation, Systems, Structure and Performance Measurement (HRM and OB) ISBN No:978-81-992372-1-6. 2025 20-11-2026 Dr Soniya K
3 Soniya K DEPT. OF MBA Journal International Journal of Engineering Development and Research International Artificial Intelligence Enabled Human Resource Analytics And Sustainable Employee Performance Volume 14, Issue 1 ISSN: 2321-9939 February 2026 11-02-2026 Dr Soniya K
4 Soniya K DEPT. OF MBA Other Publications Book Chapter International Educational Technology as a Catalyst for Pedagogical Transformation: A Conceptual Analysis 978-81-996376-4-1 31-01-2026 Dr Soniya K
5 Soniya K DEPT. OF MBA Journal Indian Journal of Natural Sciences International The Effect of Digital Farm Management Software on Managerial Effectiveness and Sustainable Utilization of Resources: Empirical Evidence from Smallholder Farm Families Vol.16, Issue 93 ISSN: 0976 – 0997 Dec 2025 31-12-2025 Dr Soniya K
6 Soniya K DEPT. OF MBA Journal Reliability: Theory & Applications International Reliability Risk Profiling of Technical Systems Using Parametric Cox Regression with Weibull Baseline Vol. 20 ISSN: 1932-2321 December 2025 31-12-2025 Dr Soniya K
7 Soniya K DEPT. OF MBA Journal Management Insight International The Phygital Synergy: How Metaverse Immersion Fuels Customer Loyalty through Perceived Value and Brand Engagement - An Integrated S-O-R and TAM Framework Vol. XXI E-ISSN: 24560936 2025 31-12-2025 Dr Soniya K https://doi.org/10.21844/mijia.21.2.1
8 Soniya K DEPT. OF MBA Book BOOK International Digital Management in India 2025 978-81-994078 17-12-2025 Dr Soniya K
9 Soniya K DEPT. OF MBA Other Publications Book Chapter International AI-Powered Commerce: The Data Driven Future of Digital Markets 978-81-993550-5-7 2025 17-09-2025 Dr Soniya K https://doi.org/10.5281/zenodo.17396639
10 Soniya K DEPT. OF MBA Journal LEX LOCALIS-JOURNAL OF LOCAL SELF-GOVERNMENT International ENHANCING CUSTOMER EXPERIENCE AND ENGAGEMENT THROUGH AI CHATBOTS IN CRM VOL. 23, NO. S1(2025) ISSN:1581-5374 E-ISSN:1855-363X 2025 06-08-2025 Dr Soniya K Ms.A. Aaziya Dr. G. Mohanraj
11 Soniya K DEPT. OF MBA Other Publications Book Chapter International Blockchain Adoption in Business: Operational Efficiency, Trust, and Sectoral Variations in Commerce 978-81-986573-5-0 2025 26-06-2025 Dr Soniya K https://doi.org/10.5281/zenodo.15737766
12 Soniya K DEPT. OF MBA Proceedings New Developments and Complications in Business Management and Innovation National The Impact of AI and Automation on Modern Marketing Strategies 978-93-343-0212-7 2025 24-06-2025 Dr Soniya K
13 Soniya K DEPT. OF MBA Other Publications Book Chapter International Using AI to Ensure Authentic and Ethical Influencer Marketing 978-81-988103-1-1 2025 31-05-2025 Dr Soniya K
14 Soniya K DEPT. OF MBA Proceedings GLOBAL PERSPECTIVES ON MULTIDISCIPLINARY RESEARCH & DEVELOPMENT National Using AI to Ensure Authentic and Ethical Influencer Marketing 978-81-988103-1-1 2025 30-05-2025 Dr Soniya K
15 Soniya K DEPT. OF MBA Book PRINCIPLES OF AI MARKETING & TECHNIQUES National PRINCIPLES OF AI MARKETING & TECHNIQUES 978-81-986244-6-8 2025 15-05-2025 Dr.K.Soniya Ms.A.Aaziya Mr.S.Maheshwaran, Dr.G.Mohanraj
16 Soniya K DEPT. OF MBA Other Publications Book Chapter International The Impact of AI and Automation on Modern Marketing Strategies 978-93-343-0212-7 May 2025 14-05-2025 Dr Soniya K
17 Soniya K DEPT. OF MBA Proceedings Journal International A STUDY ON INTEGRATION OF AI INRECRUITMENT AND SELECTION PROCESS OF MANPOWER WITH SPECIAL R REFERENCE TO ZERAME,CHENNAI. Volume:14, Issue:1(1) ISSN:2277-7881 2025 08-01-2025 Dr Soniya K
18 Soniya K DEPT. OF MBA Journal International Conference on “Leveraging Technology and Analytics for Sustainable Business Growth: International ARTIFICIAL INTELLIGENCE: REVOLUTIONIZING INDUSTRIES, ETHICS, AND SOCIETY IN THE NEXT DECADE Volume:14, Issue:1(1) ISSN:2277-7881; 2025 08-01-2025 Santa Maria Viviyana V Dr Soniya K
19 Soniya K DEPT. OF MBA Journal IPE Journal of Management International Transpersonal Brain Research In Training: Developing Awareness And Its Impact In Learning Conditions Volume 14, No 30 2249-9040 July-December 2024 17-12-2024 Dr Soniya K
20 Soniya K DEPT. OF MBA Journal International Journal Of Creative Research Thoughts International A Study On Work-Family Conflict Among Female Nurses Volume:10, Issue:8 2320-2882 b849-b862 Aug 2024 10-08-2024 Dr Soniya K https://ijcrt.org/confirmationletter.php?&pid=IJCRT2408204
21 Soniya K DEPT. OF MBA Book Organizational Behaviour National Organizational Behaviour 978-93-6260-774-4 2024 25-07-2024 Dr. Naveen Prasath. S Dr. Soniya. K Ms. Aaziya. A
22 Soniya K DEPT. OF MBA Journal Women Empowerment: A Contribution to Economic and Human Development International Women Empowerment: A Contribution to Economic and Human Development VOLUME:10, ISSUE:1(4) ISSN:2277-7881 April :2021 05-04-2021 Dr.Soniya K
23 Soniya K DEPT. OF MBA Journal Journal of Xidian University International VIRTUAL REALITY AND ITS IMPACT ON CUSTOMER INVOLVEMENT VOLUME 14, ISSUE 4 ISSN No:1001-2400 2758 2020 23-07-2020 Dr Soniya K Dr.P.Karthikeyan https://doi.org/10.37896/jxu14.4/303
24 Soniya K DEPT. OF MBA Journal IJSDR International Covid - 19: Mitigation Strategies for Pandemic in India Volume 5, Issue 4 ISSN:2455-2631 April 2020 15-04-2020 Dr Soniya K

Membership (Research body/Professional Association)

S.No Name of Faculty Department Name of the Body Position Level Start Date End Date
1 Soniya K DEPT. OF MBA All India Council For Technical Skill Development Member Others 29-09-2021
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