Industry Visit to Digital Academy 360

 

The Department of PG Studies, in association with the Department of Training & Placements, organized an Industry Interaction Session on 19 June 2026 at Digital Academy 360, J.P. Nagar. The session was conducted for 53 PG students to provide practical exposure to digital marketing strategies, industry practices, and emerging career opportunities. The initiative aimed to bridge the gap between academic learning and industry expectations by offering students valuable insights into real-world applications of digital marketing.

During the session, industry experts introduced students to key concepts such as Search Engine Optimization (SEO), online advertising, campaign management, customer acquisition strategies, and performance measurement. Students also learned the importance of LinkedIn profile optimization, personal branding, and recruiter expectations, enabling them to understand how to effectively present their skills, projects, and achievements to improve their career prospects.

The session further explored B2B and B2C marketing strategies, audience segmentation, lead generation, and customer engagement techniques through real-world examples and live campaign demonstrations. The interactive discussions helped students understand the latest trends, essential skill requirements, and diverse career opportunities in the digital marketing industry. Overall, the Industry Interaction Session enhanced students' practical knowledge, professional readiness, and confidence, equipping them with the skills required to succeed in today's competitive digital marketing landscape.