Digital Marketing Tools and Trends for Future Entrepreneurs

The Department of Management at St. Francis College organized a workshop titled “Digital Marketing Tools and Trends for Future Entrepreneurs” on 10 March 2026 at the 6th Floor Seminar Hall from 10:45 AM to 12:45 PM for the students of Fourth Semester BBA (Regular) – Sections A & B.The session was conducted by Mr. T. Kodeeswaran, Corporate Trainer and Industry Consultant, who shared valuable insights on the importance of digital marketing in today’s business environment. The workshop focused on familiarizing students with essential digital marketing tools such as social media platforms, search engine optimization (SEO), and online advertising, along with emerging trends shaping the digital marketplace.The session enabled students to understand how digital marketing strategies can be effectively used to enhance brand visibility, engage customers, and support entrepreneurial ventures. The workshop was highly informative and provided practical knowledge that will help students explore future opportunities in the digital business landscape.